\\ BRINGING A STUDIO CLARITY AND VOICE
Bien Sur Studio is a brand strategy studio that had been working for several years under the radar. As a referral based business, the studio had no website or official portfolio.
Additionally the group offered a range of services, but had questions around how to position and package everything they did in a cohesive way.
We sought to officially "launch" Bien Sur Studio's web presence by helping them distill their offerings into a clear positioning statement. From there we'd support the development of a logo and brand photography while playing an active role in the website development process.
The Deliverables: brand strategy, brand positioning, consultation around company brand identity launch, copywriting, consultation on website development, collaboration with all designers and photographers.
Some Eye Candy:
Brand Words & Phrases
New Digital Home:
Expanding Bien Sur Studio's positioning to 'lifestyle brands' allowed the firm to expand just beyond their expertise in wine and spirits.
Additionally, copywriting centered on highlighting Principal, Jennifer Kimpe's, strategic lens fused with her whimsical side.
Finally, we brought language to the packages we'd finalized in the strategy stage, making it easier for clients to purchase with the firm.
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction: Jennifer Kimpe at Bien Sur Studio
Photography: Sophia Mavrides at Hi5 Studio with photo selection support from Jenni Heffernan Brown
Brand Identity Suite: Sophia Mavrides at Hi5 Studio
Copywriting and Content Strategy: Jenni Heffernan Brown
Website Development & Design: Sophia Mavrides at Hi5 Studio with project management and light oversight from Jenni Heffernan Brown