\\ BRINGING A STUDIO CLARITY AND VOICE
The Ask:
Bien Sur Studio is a brand strategy studio that had been working for several years under the radar. As a referral based business, the studio had no website or official portfolio.
Additionally the group offered a range of services, but had questions around how to position and package everything they did in a cohesive way.
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The Answer:
We sought to officially "launch" Bien Sur Studio's web presence by helping them distill their offerings into a clear positioning statement. From there we'd support the development of a logo and brand photography while playing an active role in the website development process.
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The Deliverables: brand strategy, brand positioning, consultation around company brand identity launch, copywriting, consultation on website development, collaboration with all designers and photographers.
Some Eye Candy:
Brand Strategy:
Target Customers
Market Opportunity
Elevator pitch
Brand Values
Content Strategy
Brand Words & Phrases
Founder Strategy
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New Digital Home:
Expanding Bien Sur Studio's positioning to 'lifestyle brands' allowed the firm to expand just beyond their expertise in wine and spirits.
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Additionally, copywriting centered on highlighting Principal, Jennifer Kimpe's, strategic lens fused with her whimsical side.
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Finally, we brought language to the packages we'd finalized in the strategy stage, making it easier for clients to purchase with the firm.
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Project Credits:
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction: Jennifer Kimpe at Bien Sur Studio
Photography: Sophia Mavrides at Hi5 Studio with photo selection support from Jenni Heffernan Brown
Brand Identity Suite: Sophia Mavrides at Hi5 Studio
Copywriting and Content Strategy: Jenni Heffernan Brown
Website Development & Design: Sophia Mavrides at Hi5 Studio with project management and light oversight from Jenni Heffernan Brown
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