\\ PROJECTS TO BE PROUD OF
The following is a sample of my projects, with complete case studies over at ImprintProjects.com.
Grown from a pilot program to $2M+, multi-year project, focused on creating education, inspiration, and IRL experiences to empower creators to become more successful on the Eventbrite platform. Includes:
RECONVENE Accelerator
RECONVENE Creator Collective
RECONVENE Summit
RECONVENE Sessions
Lead Strava’s Why We Run, the largest global research project studying runners’ motivations, tapping 25,000 runners from 8 countries. Led a team of researchers, data visualizers and academic authors to discover patterns in motivations, launch an interactive data experience, and publish an academic white paper.
Launched Levi’s digital evolution their music education project, building a global hub on Discord. Results activated 15+ countries to host impactful, intimate and scalable experiences featuring top music talent, led by global music star, Khalid. KPIs included 3M+ YouTube views and 29% engagement rate of Discord content.
To generate brand awareness and affinity, Stitch Fix hosted its first in-person consumer one-day pop-up event at the Birdies flagship store. Activation included a partnership with a local artist, featuring interactive installations paired with custom looks and shoes.