© 2019 | JENNI HEFFERNAN BROWN.

\\ BRINGING SPARKPATH INTO THE 21ST CENTURY

The Ask:

Founder, Erica Smigielski, had been running her Project Leadership Firm for over ten years. The problem? Her brand looked like it hadn't been touched in over 10 years. 

The company's positioning was softer than it should have been, and didn't fully highlight the capabilities that the firm actually offered. 

The Answer:
Re-launching the brand under a new name that showcased the firm's unique approach while elevating their senior expertise.

The Deliverables: brand strategy, brand positioning, company nomenclature, management of team for brand identity re-launch

Some Eye Candy:

Brand Strategy:

Target Customers

Market Opportunity

Elevator pitch

Brand Values

Content Strategy

Brand Words & Phrases

Design Concept:

Energized

Electric

Fresh

Nomenclature:

We wanted a name that spoke to the ability to keep the momentum high across large-scale global launches, while underscoring the firm's methodology of holding their clients through the process.

After many creative spitball sessions sitting in beanbags, SparkPath was born.

Brand Identity Suite:

Logo

Secondary Logo

Brand Guidelines

Font

Custom Color Choice

Business Cards

Project Credits: 

Project Oversight & Team Management: Jenni Heffernan Brown

Brand Strategy & Positioning: Jenni Heffernan Brown

Art Direction: Jenni Heffernan Brown

Brand Identity Suite: Juliet Meeks at Juliet Meeks Design