\\ BRINGING SPARKPATH INTO THE 21ST CENTURY
The Ask:
Founder, Erica Smigielski, had been running her Project Leadership Firm for over ten years. The problem? Her brand looked like it hadn't been touched in over 10 years.
​
The company's positioning was softer than it should have been, and didn't fully highlight the capabilities that the firm actually offered.
​
The Answer:
Re-launching the brand under a new name that showcased the firm's unique approach while elevating their senior expertise.
​
The Deliverables: brand strategy, brand positioning, company nomenclature, management of team for brand identity re-launch
Some Eye Candy:
Brand Strategy:
Target Customers
Market Opportunity
Elevator pitch
Brand Values
Content Strategy
Brand Words & Phrases
​
Design Concept:
Energized
Electric
Fresh
​
Nomenclature:
We wanted a name that spoke to the ability to keep the momentum high across large-scale global launches, while underscoring the firm's methodology of holding their clients through the process.
​
After many creative spitball sessions sitting in beanbags, SparkPath was born.
​
​
Brand Identity Suite:
Logo
Secondary Logo
Brand Guidelines
Font
Custom Color Choice
Business Cards
​
​
Project Credits:
Project Oversight & Team Management: Jenni Heffernan Brown
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction: Jenni Heffernan Brown
Brand Identity Suite: Juliet Meeks at Juliet Meeks Design
​