\\ BRINGING SPARKPATH INTO THE 21ST CENTURY
The Ask:
Founder, Erica Smigielski, had been running her Project Leadership Firm for over ten years. The problem? Her brand looked like it hadn't been touched in over 10 years.
The company's positioning was softer than it should have been, and didn't fully highlight the capabilities that the firm actually offered.
The Answer:
Re-launching the brand under a new name that showcased the firm's unique approach while elevating their senior expertise.
The Deliverables: brand strategy, brand positioning, company nomenclature, management of team for brand identity re-launch
Some Eye Candy:
Brand Strategy:
Target Customers
Market Opportunity
Elevator pitch
Brand Values
Content Strategy
Brand Words & Phrases
Design Concept:
Energized
Electric
Fresh
Nomenclature:
We wanted a name that spoke to the ability to keep the momentum high across large-scale global launches, while underscoring the firm's methodology of holding their clients through the process.
After many creative spitball sessions sitting in beanbags, SparkPath was born.
Brand Identity Suite:
Logo
Secondary Logo
Brand Guidelines
Font
Custom Color Choice
Business Cards
Project Credits:
Project Oversight & Team Management: Jenni Heffernan Brown
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction: Jenni Heffernan Brown
Brand Identity Suite: Juliet Meeks at Juliet Meeks Design