\\ RE-LAUNCHING A HERITAGE BRAND
The Ask:
The MMS Institute was one of the first coach training organizations in the world, birthed in San Francisco in the 1970s. Since then MMS has gone on to launch local institute in cities across the nation and countries around the globe.
Over the years, while the parent brand grew, this local founding chapter lost its presence. And after several decades, MMS Northern California wanted to re-instate itself and re-invigorate their presence based on the rich brand equity of the global of the MMS Institute.
The Answer:
We sought to re-launch MMS Northern California by giving it fresh and local feel, yet keep the 50 years of global experience that the brand had built.
The Deliverables: brand strategy, brand positioning, company brand identity launch, copywriting, art direction, website launch, SEO + content strategy, and team management of all projects.
Some Eye Candy:
Brand Strategy:
Target Customers
Market Opportunity
Elevator pitch
Brand Values
Content Strategy
Brand Words & Phrases
Founder Voice Strategies
Design Concept:
Essence of Northern California
Natural
Professional
Authentic
Brand Identity:
Logo
Secondary Logo
Brand Guidelines
New Digital Home:
Website that centers on MMS' heritage and presence in the coaching world throughout history
Sells the beauty and feeling of Northern California
Architecture and customer path extend to both seekers and professionals hoping to add credientials
Project Credits:
Project Oversight & Team Management: Jenni Heffernan Brown
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction and Photography Sourcing: Jenni Heffernan Brown
Brand Identity Suite: Shana Dewitt at Tipsy Studio
Copywriting and Content Strategy: Jenni Heffernan Brown
Website Development & Design: Nicole Tostevin at Tostevin Design