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The Ask:

The MMS Institute was one of the first coach training organizations in the world, birthed in San Francisco in the 1970s. Since then MMS has gone on to launch local institute in cities across the nation and countries around the globe. 


Over the years,  while the parent brand grew, this local founding chapter lost its presence. And after several decades, MMS Northern California wanted to re-instate itself and re-invigorate their presence based on the rich brand equity of the global of the MMS Institute.

The Answer:
We sought to re-launch MMS Northern California by giving it fresh and local feel, yet keep the 50 years of global experience that the brand had built. 

The Deliverables: brand strategy, brand positioning, company brand identity launch, copywriting, art direction, website launch, SEO + content strategy, and team management of all projects. 


Some Eye Candy:


Brand Strategy:

Target Customers

Market Opportunity

Elevator pitch

Brand Values

Content Strategy

Brand Words & Phrases

Founder Voice Strategies

MMS Branding moodboard .jpg

Design Concept:

Essence of Northern California




MMS Logo.png
MMS Logo - 2.png

Brand Identity:


Secondary Logo

Brand Guidelines

MMS Logo - 3.png

New Digital Home:

Website that centers on MMS' heritage and presence in the coaching world throughout history

Sells the beauty and feeling of Northern California

Architecture and customer path extend to both seekers and professionals hoping to add credientials

Project Credits: 

Project Oversight & Team Management: Jenni Heffernan Brown

Brand Strategy & Positioning: Jenni Heffernan Brown

Art Direction and Photography Sourcing: Jenni Heffernan Brown

Brand Identity Suite: Shana Dewitt at Tipsy Studio

Copywriting and Content Strategy: Jenni Heffernan Brown

Website Development & Design: Nicole Tostevin at Tostevin Design

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