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\\ BUILDING A MARKETING ENGINE FROM THE GROUND UP

The Ask:

Kennedy Events was a company that ran largely on referrals. When I started working with KE, they were a team of two, growing to a team of nine (and counting!).

 

The company needed a way to pull in more qualified leads, shorten the sales cycle, and more deeply educate their clients on the sometimes daunting task of throwing a large-scale event. 

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The Answer:
As a first project, together we created a brand strategy to deepen the brand beyond the founders. From there we created strong foundations with a new brand and website. Then we turned on monthly SEO + content creation to really get the marketing engine purring. Now the company has a steady stream of qualified leads from inbound marketing efforts.

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The Deliverables: brand strategy, brand positioning, company brand identity re-launch, copywriting, art direction, brand photoshoot, website overhaul, SEO + content strategy, ongoing monthly marketing support, and team management of all projects. 

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Some Eye Candy:

Brand Plan Mock Up - KE.jpg

Brand Strategy:

Target Customers

Market Opportunity

Elevator pitch

Brand Pillars

Content Strategy

Brand Words & Phrases

Founder Voice Strategies

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Art Direction:

Bright 

Light

Creative

Capable

Nimble

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Kennedy-Events-Mooboard.png

Design Concept:

Creative

Confident

Bold

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Kennedy Events Business Card.jpeg

Brand Identity:

Logo

Secondary Logo

Collateral Suite

Brand Guidelines

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Kennedy Events Branding.jpeg
Kennedy-Events-Website-Mock-Up.png

New Digital Home:

Website that converts searchers into qualified leads

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SEO Strategic Copywriting

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Architecture and customer path extend the warmth of the KE Brand while directing readers to materials to deeper educate themselves

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Kennedy-Events-Email-Marketing-Mock-Up.p

Email, SEO and Content Campaigns:

Monthly support on email marketing, blogging, content upgrades and SEO growth

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Project Credits: 

Project Oversight & Team Management: Jenni Hefernan Brown

Brand Strategy & Positioning: Jenni Heffernan Brown

Art Direction: Jenni Heffernan Brown

Photography: Mitch Tobias

Brand Identity Suite: Juliet Meeks at Juliet Meeks Design

Content Strategy: Jenni Heffernan Brown

Copywriting: Rachael Ann Allison at Olive Tree Creative

Website Development & Design: Sophia Mavrides at Hi5 Studio

© 2023 | JENNI HEFFERNAN BROWN.

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