© 2019 | JENNI HEFFERNAN BROWN.

\\ BUILDING A MARKETING ENGINE FROM THE GROUND UP

The Ask:

Kennedy Events was a company that ran largely on referrals. When I started working with KE, they were a team of two, growing to a team of nine (and counting!).

 

The company needed a way to pull in more qualified leads, shorten the sales cycle, and more deeply educate their clients on the sometimes daunting task of throwing a large-scale event. 

The Answer:
As a first project, together we created a brand strategy to deepen the brand beyond the founders. From there we created strong foundations with a new brand and website. Then we turned on monthly SEO + content creation to really get the marketing engine purring. Now the company has a steady stream of qualified leads from inbound marketing efforts.

The Deliverables: brand strategy, brand positioning, company brand identity re-launch, copywriting, art direction, brand photoshoot, website overhaul, SEO + content strategy, ongoing monthly marketing support, and team management of all projects. 

Some Eye Candy:

Brand Strategy:

Target Customers

Market Opportunity

Elevator pitch

Brand Pillars

Content Strategy

Brand Words & Phrases

Founder Voice Strategies

Art Direction:

Bright 

Light

Creative

Capable

Nimble

Design Concept:

Creative

Confident

Bold

Brand Identity:

Logo

Secondary Logo

Collateral Suite

Brand Guidelines

New Digital Home:

Website that converts searchers into qualified leads

SEO Strategic Copywriting

Architecture and customer path extend the warmth of the KE Brand while directing readers to materials to deeper educate themselves

Email, SEO and Content Campaigns:

Monthly support on email marketing, blogging, content upgrades and SEO growth

Project Credits: 

Project Oversight & Team Management: Jenni Hefernan Brown

Brand Strategy & Positioning: Jenni Heffernan Brown

Art Direction: Jenni Heffernan Brown

Photography: Mitch Tobias

Brand Identity Suite: Juliet Meeks at Juliet Meeks Design

Content Strategy: Jenni Heffernan Brown

Copywriting: Rachael Ann Allison at Olive Tree Creative

Website Development & Design: Sophia Mavrides at Hi5 Studio