\\ BUILDING A MARKETING ENGINE FROM THE GROUND UP
The Ask:
Kennedy Events was a company that ran largely on referrals. When I started working with KE, they were a team of two, growing to a team of nine (and counting!).
The company needed a way to pull in more qualified leads, shorten the sales cycle, and more deeply educate their clients on the sometimes daunting task of throwing a large-scale event.
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The Answer:
As a first project, together we created a brand strategy to deepen the brand beyond the founders. From there we created strong foundations with a new brand and website. Then we turned on monthly SEO + content creation to really get the marketing engine purring. Now the company has a steady stream of qualified leads from inbound marketing efforts.
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The Deliverables: brand strategy, brand positioning, company brand identity re-launch, copywriting, art direction, brand photoshoot, website overhaul, SEO + content strategy, ongoing monthly marketing support, and team management of all projects.

Some Eye Candy:

Brand Strategy:
Target Customers
Market Opportunity
Elevator pitch
Brand Pillars
Content Strategy
Brand Words & Phrases
Founder Voice Strategies
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Art Direction:
Bright
Light
Creative
Capable
Nimble
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Design Concept:
Creative
Confident
Bold
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Brand Identity:
Logo
Secondary Logo
Collateral Suite
Brand Guidelines
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New Digital Home:
Website that converts searchers into qualified leads
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SEO Strategic Copywriting
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Architecture and customer path extend the warmth of the KE Brand while directing readers to materials to deeper educate themselves
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Email, SEO and Content Campaigns:
Monthly support on email marketing, blogging, content upgrades and SEO growth
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Project Credits:
Project Oversight & Team Management: Jenni Hefernan Brown
Brand Strategy & Positioning: Jenni Heffernan Brown
Art Direction: Jenni Heffernan Brown
Photography: Mitch Tobias
Brand Identity Suite: Juliet Meeks at Juliet Meeks Design
Content Strategy: Jenni Heffernan Brown
Copywriting: Rachael Ann Allison at Olive Tree Creative
Website Development & Design: Sophia Mavrides at Hi5 Studio